\ 2022 \ Destiny 2: Lightfall Branding
Lightfall_Logo_Reveal.mp4
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_Logo_Keyart-1155x650.jpg)
Lightfall_Logo_Keyart.jpg
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_Tertiary_Keyart-1155x650.jpg)
Lightfall_Tertiary_Keyart.jpg
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![](https://alexgriendling.com/wp-content/uploads/2022/08/The_Weird_A_That_Works.png)
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A custom logotype of built-from-scratch characters was ultimately expanded to include the entire latin alphabet. The below characters were subtlety altered from mark to mark to best fit their relative context.
![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_A_to_Z.png)
Lightfall_A_to_Z.png
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After locking Lightfall’s English logo, I also built out localized logos for each of Destiny 2’s supported languages: French, Italian, German, Spanish, Mexican Spanish, Portuguese, Korean, Japanese, Polish, Russian, Chinese Simplified, and Chinese Traditional.
![](https://alexgriendling.com/wp-content/uploads/2022/08/Localized_Selects-1.png)
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Wordmark_Elements.png)
Wordmark_Elements.png
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To ensure consistency and that the strikethrough motif was maintained across each localization, loc’d wordmarks were built using the same shape language.
![](https://alexgriendling.com/wp-content/uploads/2022/08/Wordmark_Heights.png)
Wordmark_Heights.png
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Wordmarks are all one of two heights, ensuring various key art templates would only need to account for two variations. You’re welcome, production designers. <3
![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_Annual_Pass.png)
Lightfall_Annual_Pass.png
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Unlike past key art, where the edition name was placed on a banner at the top of the frame, we opted to tie the “Annual Pass” name directly into the logo lockup. Using a gradient color field bar ensures the logo mimics the key art’s palette and helps the logo and art sit better together.
![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_AP_Keyart.jpg)
Lightfall_AP_Keyart.jpg
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AP_Localized_Logos-01.png
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AP_Localized_Logos-02.png
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AP_Localized_Logos-03.png
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Destiny_Showcase_Set.jpg)
Destiny_Showcase_Set.jpg
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Small_Use_Case_Logos.png)
Small_Use_Case_Logos.png
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_Director_Icon.png)
Lightfall_Director_Icon.png
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![](https://alexgriendling.com/wp-content/uploads/2022/08/Lightfall_Angle.jpg)
Lightfall_Angle.jpg
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