Destiny 2: Lightfall Branding \\ Alex Griendling’s Work Index

\ 2022 \ Destiny 2: Lightfall Branding

Lightfall_Logo_Reveal.mp4

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Lightfall_Logo_Keyart.jpg

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Lightfall_Tertiary_Keyart.jpg

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The_Weird_A_That_Works.png

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A custom logotype of built-from-scratch characters was ultimately expanded to include the entire latin alphabet. The below characters were subtlety altered from mark to mark to best fit their relative context.

Lightfall_A_to_Z.png

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After locking Lightfall’s English logo, I also built out localized logos for each of Destiny 2’s supported languages: French, Italian, German, Spanish, Mexican Spanish, Portuguese, Korean, Japanese, Polish, Russian, Chinese Simplified, and Chinese Traditional.

Localized_Selects-1.png

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Wordmark_Elements.png

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To ensure consistency and that the strikethrough motif was maintained across each localization, loc’d wordmarks were built using the same shape language.

Wordmark_Heights.png

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Wordmarks are all one of two heights, ensuring various key art templates would only need to account for two variations. You’re welcome, production designers. <3

Lightfall_Annual_Pass.png

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Unlike past key art, where the edition name was placed on a banner at the top of the frame, we opted to tie the “Annual Pass” name directly into the logo lockup. Using a gradient color field bar ensures the logo mimics the key art’s palette and helps the logo and art sit better together.